Efficiency is key in optimizing your drive-thru service. This critical aspect not only impacts the financial success of your Quick-Service Restaurant (QSR) but also plays a pivotal role in thriving within a competitive market. With drive-thru sales comprising approximately 70% of fast food revenue, worth billions monthly, the speed at which customers navigate your drive-thru significantly influences satisfaction and overall profitability. A faster drive-thru experience leads to happier customers, positive word-of-mouth, and the ability to serve more patrons, ultimately boosting profits.
Boosting the speed of your drive-thru window involves various strategies. Start by evaluating the ease of ordering for patrons. The visibility of your signage from customers’ cars is crucial. Utilizing large, clear displays with images can expedite the ordering process. Implementing an order confirmation screen can reduce errors and improve overall service speed, as visually reviewing an order is quicker than relying solely on verbal communication.
When customers wish to make changes to their orders, manual entry by the cashier consumes time and effort, potentially leading to dissatisfaction among waiting patrons. Introducing an order recall screen enables cashiers to address specific changes without the need to delete and re-enter the whole order.
Restructuring payment and food delivery is another important aspect for faster drive-thru service. Automatic windows save time and make delivering food to customers easier. While card transactions are usually faster than cash, not all patrons use cards for purchases. Cash transactions usually take longer because of handling of money and making change. To advance cash transactions, consider using a Point of Sale (POS) system with a fast-tender option, predicting the amount of cash the patron might pay. This feature allows employees to tap the exact button, automatically making the correct change amount, allowing cash transactions to be more accurate and quicker.
For further insights into the importance of speed in your drive-thru, refer to the accompanying resource.
Infographic provided by Quikserv, a provider of transaction windows
Resources:
https://www.quikserv.com/perks-of-an-automatic-window
https://www.hungerrush.com/blog/fast-food-pos-improves-speed-of-service/
https://www.lingaros.com/blog/drive-thru-101-increase-profits/
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